Whenever someone starts a new website, one of the very first things they’re sure to do is install Google Analytics. It doesn’t seem to matter what the content will be, what level of expertise the website owner has, or even whether they have any intention of ever looking at the resulting stats — yes, we’ve known bloggers who, after installing the analytics plugin, never went back.
It’s become the non-negotiable, must-have tool for all; but when you dig a little deeper into what it can do for you, it starts to read like something out of a whodunit novel. Was it Mrs Peacock, in the library with the lead piping? Or maybe it was Colonel Mustard in the kitchen with the dagger?
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