For the past 5+ years, I’ve been in web development marketing in some shape or form. From the customers to the travel, it’s been an interesting journey, to say the least. I’ve done it all: sales, digital marketing, paid, organic, trade shows, content curation/creation, etc.
I’m now at the stage in my career when the next generation of marketers are asking me what things I wish I had known before I got into the industry. Sure, I could wax lyrical about great content, or create a list of SEO tools/tips/tricks/life hacks. Heck, I could even create “how to guide” for talking B2B sales smack. But, I won’t. All of the above will change, evolve and develop as new trends take hold. Rather, I decided to keep it real. Thus, here’s what I actually wish I had known when I started in this crazy web development world: